Brand personalities consist of Brand Archetypes that help in presenting a brand and characterize universal patterns of behavior that we all have an intuitive understanding and understand because We've seen them time and again through story, art, religion, and myths.

What is brand personality? Brand personality is a strategic tool used to bring a brand and its intended audience closer together. It is also a collection of characteristics used consistently throughout the whole brand experience to greater appeal and resonates with its intended audience and a personality generator of emotional character and associations in Consumers' minds.

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